iOS7 Design

iOS 7 was unveiled during the opening keynote of the Apple Worldwide Developers Conference (WWDC) on June 10, 2013. Billed as the "biggest change to iOS since the introduction of the iPhone," the most noticeable change was an overhaul of the user interface. In a promotional video shown during the keynote, Ive described the update as "bringing order to complexity," highlighting features such as refined typography, new icons, translucency, layering, physics, and gyroscope-driven parallaxing as some of the major changes to the design. The design iOS 7 noticeably depart from skeuomorphic elements such as green felt in Game Center, wood in Newsstand, and leather in Calendar, in favor of flat graphic design with a multi-plane 2.5D structure. The icons for iOS 7 were reportedly designed by Apple's marketing team, with them being told to design the apps around the color palette of the icons; straying from the usual design methodology of iOS. It was also noted that Apple's website displayed different icons for several iOS 7 apps for a period of time, leading to speculation that the icons were already in the process of being changed as the design continues to develop.